When most people think about using plastics for ice fishing they think of very small slivers of plastic, threaded on a tiny jig and used...

The following is a step by step guide to how we go about using our B-Y Baits plastics to put a pile of fish on the ice. Often times...

Finally, ice season is upon us here in the upper Midwest. I have a couple new reels to review and some interesting early ice bites to...

Based on recent weather forecasts, the 2014/2015 ice season is fast approaching. Here in Wisconsin, getting on the ice before November...

While at work in 2011, Brandon walks in to my office with something in his hand. “This is like the last of the Mohicans”, he tells me. ...